After the election, Rick Muskat of Deer Stags acted quickly to increase shoe production in China to stockpile inventory in anticipation of potential U.S. tariffs imposed by President-elect Donald Trump, with the aim of avoiding added costs by securing additional production.
Many U.S. businesses are responding similarly, with some accelerating plans to move production out of China.
Trump’s proposed tariffs of 10–60% on Chinese goods are causing companies to reconsider their supply chains, though relocating production is complex.
Leaders like Steve Madden’s Edward Rosenfeld are diversifying sources, shifting to countries like Vietnam and Brazil. However, some, like toy maker Basic Fun, say tariffs will severely impact operations, as shifting production out of China poses logistical and cost challenges.
Industry groups warn that tariffs could increase consumer prices. Meanwhile, some manufacturers, such as those in U.S.-based solar, welcome the tariffs, seeing them as a chance to strengthen domestic production. Nonetheless, companies like Deer Stags see few viable alternatives outside of China due to the price sensitivity of their products. |